Jeremy Rifkins The End of Work :: Jeremy Rifkin The End of Work

Jeremy Rifkins The End of WorkIndividuals tend to develop a false sense of security concerning thecertainty of their jobs. After working for an brass section for fifteen or moreyears, it is difficult for them to understand that their employers may no longerneed their service. Jeremy Rifkin wrote The End of Work in order to warn heapabout what he foresees may be happening to the global labour force be defecate of arapid increase in the use of automation in the workplace. He identifies what hebelieves are causes of the problems which we are currently facing within theorganizational structure along with some potential solutions. Rifkins ideasmay be germane(predicate) to most peoples lives including ours. The reactions of sixcurrently employed persons to Rifkins message lead be included in this text.These professionals include a technical manager, a convenience investment trust owner, acashier for Marriot food services, a Residence-Life Staff Coordinator, a Part-Time Credit Card Ser vice Assistant and an Assembler for an Electrical Switch-Gear Manufacturing Company.Rifkin observes that the briny problem of mass global employment in boththe private and public sectors is caused by the continuing advances intechnology and its impacts on organizations, its structure and goal and itsdirect effect on the global labour force. In particular, organizations areusing the concept of re-engineering and replacing human labour with laboursaving technologies. Rifkin gives us a better understanding of the developmentof the cause of this problem by examining the three industrial revolutions. Inthe first industrial revolution, Rifkin identifies steam power as the major toolused by industrial and manufacturing sectors. In the second industrialrevolutions the electrical innovation effected the manufacturing, agriculturaland transport industries by besides reducing the global labour force.Unlike the past, two industrial revolutions where industrialtechnologies replace the physical power of human labour, the third revolution(The Information Age), at present, is contributing new computer based technologywhich are involving into thinking machines. These thinking machines will evolveto the extent that eventual the human mind will be replaced in all economicactivities. In particular, advancements in computer technology includingparallel processing and artificial intelligence (robots) are going to cause alarge number of white collar workers to be redundant in the near future.Furthermore as a result of advancement in the information and telecommunicationstechnologies, organizations are using the concept of re-engineering torestructure their organizations to make them more computer friendly. As adirect result of this, training employees in multi-level skills, trim down andsimplifying production and distribution processes and streamliningadministration. One example of this is the global auto industry which is